Characterizing the Danish energy prosumer: Who buys solar PV systems and why do they buy them?

Lower costs and stop-go policy around 2012 created two distinct groups of households with solar photovoltaics (PVs) in Denmark – a large group early adopters (annually metered), smaller later (hourly/real-time metered). This paper analyses these to characterize Danish PVs prosumer identify why they bought PVs. A comparison full population 73,974 household owners (registered as 2015) other shows that tended have higher incomes, be older, live rural areas, newer houses, use individual heating (e.g. heat pumps). Moreover, the registered technically educated men. 2018 survey 2505 indicates were slightly more inspired by peers, whereas news articles sales drives. independence, financial gains, displaying proenvironmental action are identified motivations adopt concludes men seem dominate decisionmaking process energy prosumers share (more or less) same characteristics contexts despite diffusion pattern Denmark.